Jon R. Gabel, Heidi Whitmore, Jeremy D. Pickreign, Jennifer L. Satorius and Sam Stromberg
J. R. Gabel, J. Pickreign, H. Whitmore et al., “Small Employer Perspectives on the Affordable Care Act's Premiums, SHOP Exchanges, and Self-Insurance,” Health Affairs Web First, published online Oct. 16, 2013.
Employers are interested in features of the Small Business Health Options (SHOP) marketplaces, including the ability to compare health plans and get help administering them, but they are very sensitive to the cost of coverage. To increase the potential for success among SHOP marketplaces, it will be important to elicit buy-in from insurance brokers,who play a large role in managing benefits for small businesses, and to limit the number of small firms moving to selfinsure.
Compared with midsize and large-group markets, the health insurance market for small groups (those with fewer than 50 members) has higher administrative costs, more volatile pricing, and lower-value products. The Affordable Care Act includes several provisions intended to strengthen this market, notably the establishment of the Small Business Health Options (SHOP) exchanges, or marketplaces. The state-based SHOP marketplaces will allow employers to compare and purchase plans and will perform administrative functions, such as billing and claims adjudication. The marketplaces opened for enrollment on October 1 for coverage beginning January 1, 2014. This Commonwealth Fund–supported study reports on the results of a survey that asked more than 600 small firms about whether they offer coverage, how they view SHOP features, and how the health reform law has affected them to date.
Health insurance brokers act as de facto benefit managers for the vast majority of small firms, a business model that may be threatened by the SHOP marketplaces. The survey findings suggest marketplaces may need to elicit buy-in from brokers while demonstrating their value to employers. The survey also found that among firms using insurance brokers, one-quarter are considering self-insuring, or paying for health claims directly, and buying stop-loss coverage to protect against catastrophic costs. To avoid leaving fully insured markets (like the SHOP marketplaces) with greater risks and higher premiums, states or Congress could regulate or prohibit the sale of stop-loss coverage to small firms.
Researchers at NORC at the University of Chicago interviewed CEOs, office managers, CFOs, and others at 604 randomly selected private firms with three to 50 employees. Among the 604 firms, 434 offered health benefits and 170 did not. For firms not offering coverage, the survey asked about their reasons, their experience in shopping for coverage, and factors that would make them likely to purchase it. Firms offering coverage were asked about their experiences in purchasing coverage, views of SHOP features, the effects of the health care law, and whether they had considered self-insurance.
Several features of the SHOP marketplaces have appeal for small businesses. Affordability will be a key consideration as small businesses decide whether to purchase coverage from the marketplaces.