Karen Born, Ph.D., M.Sc., is knowledge translation lead for Choosing Wisely Canada and an assistant professor at the Institute of Health Care Policy, Management, and Evaluation at the University of Toronto. She is responsible for the dissemination of campaign content to patients and the public and the integration of Choosing Wisely Canada into medical education. Born also helps organize the Choosing Wisely international collaboration. She has expertise on communication with patients and the public about health care systems and policy, and cofounded the popular Canadian health care policy blog, www.healthydebate.ca. She holds an M.Sc. in international health policy from the London School of Economics and Political Science and a Ph.D. in health services research from the University of Toronto.