In a new blog post, Harkness Fellows in Health Care Policy and Practice Robyn Whittaker, M.P.H., M.B.Ch.B. (2010–11), of the National Institute for Health Innovation, University of Auckland , and Hedda van't Land, Ph.D. (2009–10), of the Innovation Centre of Mental Health and Technology, Trimbos Institute , describe public health campaigns in their home countries, New Zealand and the Netherlands, respectively, that use texting and other mobile tools to reach targeted audiences. The programs may offer lessons for the United States, where recent policies are spurring interest in the use of health information technology to improve care.
