Jessica Greene, Ph.D., is professor and associate dean for research, at George Washington University’s School of Nursing. Her research focuses on the role individuals and clinicians play in improving health and health care quality. In one stream of this work, she evaluates strategies intended to spark informed-decision making, like consumer-directed health plans and financial incentives. In another stream of research, she examines ways to support individuals to make informed choices and become activated health consumers. Greene holds a Ph.D. from the Robert F. Wagner Graduate School of Public Service at New York University and an M.P.H. from Columbia University, and was a 2010-11 Australian-American Health Policy Fellow.