Amol S. Navathe, Leah Marcotte, Amanda Hodlofski, Amelia Bond, Pankaj Patel, Lee Sacks
L. Marcotte, A. Hodlofski, A. Bond et al., “Into Practice: How Advocate Health System Uses Behavioral Economics to Motivate Physicians in Its Incentive Program,” Healthcare, published online May 25, 2016.
Health systems struggle to incentivize physicians to pursue organizational goals like reducing hospital admissions and emergency department use. The authors of this Commonwealth Fund–supported study describe how Advocate Health Care, a large integrated delivery system in Illinois, used a combination of individual and group-level incentives, as well as nonmonetary rewards and supports, to focus provider attention on care coordination and cost-effectiveness.
Using a combination of financial benefits, social pressure, and motivators like professional pride, Advocate engaged physicians, including many in private practice, in pursuing systemwide goals.