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Newsletter Article


Cancer Prevention Campaign Stopped After Massive Critique

Last April, the Swedish cancer association Cancerfonden launched its “30 Dagar–30 Nej” (“30 Days–30 No’s”) campaign to encourage Swedes to adopt a healthier lifestyle to prevent cancer. But the campaign has been halted after facing heavy criticism on social media for its perceived blaming of those affected by the disease and for implying individuals can “say no” to cancer. In response, Cancerfonden suspended the campaign after just a week and will reconsider how to communicate the roles of lifestyle and behavior in cancer prevention.


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