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Trump Plan to Force Drugmakers to Advertise Prices Might Work, but Not If Pharma Gets Its Way

A Trump administration proposal to require drugmakers to advertise prices in television ads could dissuade consumers from considering pricey medicines, according to a new study. But this reaction was mitigated when ads mentioned some patients may be able to receive the treatment for nothing, which is language that drug makers are pushing to include in the White House scheme. (Ed Silverman, STAT)

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