2019 Communications Plan for Six Foundation Collaborative

McCabe Message Partners, in collaboration with the communications team at each of the six foundations, developed a strategic communications plan to raise awareness of our joint effort to improve care for high-need, high-cost patients. This project will support the implementation of the communications plan, which will include: 1) refreshing message slate to ensure consistency across multiple, interrelated activities; 2) soliciting audience feedback on existing resources to improve dissemination; 3) repackaging tangible tools and resources (e.g., segmentation algorithms, ROI calculators, quick reference guide on evidence-based models) to disseminate to target audiences; 4) compiling and sharing presentation resources that highlight 6F-related activities; 5) drafting and promoting monthly commentaries highlighting joint work in complex care; 6) identifying and supporting development of workshops or sessions to present six-foundation-supported work at national conferences; 7) continuing tailored email marketing to leaders of ACOs and Medicare Advantage plans; and 8) developing a digital advertising campaign on social media.