Skip to main content

Advanced Search

Advanced Search

Current Filters

Filter your query

Publication Types

Other

to

Grant

/

COVID-19 Vaccine Videos for Black Americans

Grant Details

Grantee Organization
Henry J. Kaiser Family Foundation

Principal Investigator
Tina Hoff

Term
1/5/21 - 3/1/21

Award Amount
$15,000

Approval Year

Related Program
Advancing Health Equity

Topics
Delivery System Reform

Grant Details

Grantee Organization
Henry J. Kaiser Family Foundation

Principal Investigator
Tina Hoff

Term
1/5/21 - 3/1/21

Award Amount
$15,000

Approval Year

Related Program
Advancing Health Equity

Topics
Delivery System Reform

Filming a two-minute PSA that is formatted like a Q&A featuring a celebrity moderator (W. Kamau Bell) and four national Black physician and nurse leaders/scientists (Dr. Kizzmekia Corbett, Dr. Damon Francis (confirmed), Dr. David Malebranche (confirmed), Dr. Lisa Fitzpatrick (confirmed), Dr. Monica McLemore, or Sandra Lindsay RN. Alternates are Dr. Rhea Boyd and Dr. Noha Aboelata.). Multiple shorter PSAs (15 to 30 seconds) will be developed that feature the same clinicians answering a variety of questions to extend the reach of the PSA. The Henry J. Kaiser Family Foundation is compiling a master list of questions based on input from the physician group and their market research. The producer, Adam Mansbach, has mocked out a draft script for the celebrity talent and four key themes will be developed and reviewed. This work will be directed by award-winning writer and director Jacob Korbbluth. The timeline launch by end of January 2021 and a rollout of smaller PSAs continuing into February 2021.

Related Grants

Strengthening Primary Care Through a Hybrid Payment Model and Fee Schedule Reform

Support for Commonwealth Fund Journalist in Residence