A New Home for CMWF’s ROI Calculator

Over the two-year bridge funding period, HealthBegins will engage in four major activities: 1. Product/market development advisors and roadmap: refine and prioritize audiences to target in existing and expanded markets and develop a roadmap for product and market development through 2024. 2. Product development (usability improvements and resource updates): initiate updates to the tool to improve usability. 3. Business model and pricing strategy: develop a draft business model and pricing strategy to sustain the development of the tool (e.g. offering technical assistance). 4. Market testing, outreach, and technical assistance services: finalize transition of the site to HealthBegins, finalize market strategy, and disseminate the tool.