Social Share: Just Tweet It
<p>It's time again for <em>The Social Share</em>, a weekly newsletter designed to help you build your social audience one tweet at a time. </p><p>Good news and bad news everybody. The good news is, there is a groundswell of interest in Twitter and tweeting in the office. Your co-working are ceaselessly writing to me asking for tips, stopping me in the hall to talk about hashtags, calling me at home during dinner to ask if I saw that one tweet, texting me overnight to get my take on trending topics. And it's great! I love the enthusiasm. The bad news is, our collective output, when measured in tweets sent by staff, is lacking. Why? I think the answer can be found in this week's mailbag submission. Read it with me now, will you?</p>
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<p>Hey Social Share, er, Hello, uh, Good Morrow, whatever,</p>
<p>I'm just gonna barrel through this without stopping to overthink it. You see, I am second guessing my every attempt to tweet. What's the perfect phrasing? Does this read clearly? Can I say it with fewer characters? Am I making sense? Don't get me wrong, I can write a tweet--I don't need help there--I just waste so much time chasing the elusive perfect tweet. Can you tell me, what does a great tweet look like?</p>
<p>Hunting in Hell's Kitchen</p>
<p>P.S. - Keep up the good work. No pressure. Seriously, you're prefect.</p>
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<p>Thanks for your letter. It's well timed as I recently reported on the most successful tweets sent by @CommonwealthFnd in the past month. Click the blue button at the bottom to see a PowerPoint slide containing the top five tweets sent in October by engagement. When you look at these tweets, you'll see that they either convey a clear point, or offer to answer the question they pose.These tweets don't aim at wit, often thought to be the hallmark of a great tweet. Don't underestimate wit, it is useful on Twitter, but don't confuse it for a necessary element. <br />
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In short my advice is simple: Relax. Try to make just one point per tweet. Then edit it for accuracy, spelling and grammar, and send it.</p>
<p>And no, on with the freebies. Click on any of the images below, if you're interested in tweeting them. These links are live!</p>
<p><span style="font-size: large; font-weight: bold;">We're Talking</span></p>
<p><a href="https://twitter.com/commonwealthfnd/status/664147291171905537"><drupal-… data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-type="media" data-entity-uuid="1b9f058e-3889-481a-bff4-a1f1eb3e3680"></drupal-entity></a></p>
<p><strong><span style="font-size: 18px;">We're Listening</span></strong></p>
<p><a href="https://twitter.com/DrBruce_TSF/status/664884992426676224"><drupal-enti… data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-type="media" data-entity-uuid="3d9cac28-9d08-4ad0-83ee-184208140502"></drupal-entity></a></p>
<p><span style="font-size: 18px;"><strong>Staff on Twitter</strong></span></p>
<a href="https://twitter.com/DBMcCarthy/status/664446943544786945"><drupal-entity data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-type="media" data-entity-uuid="d0a92932-d1c0-4f1c-8e6e-97f73660c665"></drupal-entity></a>