Social Share: Tweet Now, Tweet Later

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<p>It's time again for <em>The Social Share</em>, a weekly newsletter designed to help you build your social audience one tweet at a time. </p><p>Thanksgiving is closing in on us, dear readers. This means a short work week and additional pressure to get your work done before making that mad dash through the airport terminal looking for the gate that will deliver you to a table full of friends and family. But before we part ways, let's dip into the mailbag and open one more piece of mail for the road. </p>
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<p>Dearest Social Share,</p>
<p>I write to you from the reading room of the New York Public Library. All my dedicated thinking time is spent here, pouring thoughts into a ledger illuminated by a bankers lamp. I am a scholar, and as such I write to you after many hours, nay days, spent trying to figure out my role in the realm of the Twitter. After all, my work is of great importance and I want the world to see it. How can I be strategic about the time I spend promoting my research? To quote Spinoza, "Time is in short supply, cupcake."</p>
<p>Stumped in the Stacks</p>
<p>P.S. - Despite it's decidedly unscholarly tone, your newsletter is a pure delight.</p>
<p>This is great question and easy to answer. Instead of spending your time fretting over how to promote your work, I'd suggest spending just 15 minutes thinking of three different ways to describe your research. A simple approach to this would be to write one tweet that uses your headline, another that highlights your main finding, and another where you attempt to explain your work to a stranger at a party. Take these three tweets and past them into Buffer, the scheduling platform we learned about <a href="/sites/default/files/documents/___media_files_newsletters_social_share_how_to_setup_buffer.pdf" target="_blank">last month</a>. </p>
<p>If you've already setup Buffer, log in and follow the steps below to schedule those three tweets.</p>
<p>1. Click into the composer window.</p>
<p><drupal-entity data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-type="media" data-entity-uuid="3c73da2c-7c90-4b66-8fb4-352fcbc368a7"></drupal-entity></p>
<p>2. Type one of your tweets into the expanded window.</p>
<p><drupal-entity data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-type="media" data-entity-uuid="2c57be16-760c-44d8-9913-0453c5b6cab0"></drupal-entity></p>
<p>3. Click the small arrow on the right side of the "Add to Queue" to access the drop down menu. Select "Schedule Post" and choose a date and time. </p>
<p><drupal-entity data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-type="media" data-entity-uuid="a736acfa-483d-4311-8a6d-cabb6c0a5be3"></drupal-entity></p>
<p>4. Repeat for the remaining two tweets. Choose different dates and times. </p>
<p>And now, on with the freebies. Click on any of the images below, if you're interested in tweeting them. These links are live!</p>
<p><span style="font-size: large; font-weight: bold;">We're Talking</span></p>
<p><a href=""><drupal-… data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-type="media" data-entity-uuid="fb0508c3-9d72-4f54-bc4e-38d3106373a2"></drupal-entity></a></p>
<p><strong><span style="font-size: 18px;">We're Listening</span></strong></p>
<p><a href=""><drupal-… data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-type="media" data-entity-uuid="3931ae73-0e1d-400d-90a8-116b5918b870"></drupal-entity></a></p>
<p><span style="font-size: 18px;"><strong>Staff on Twitter</strong></span></p>
<a href=""><drupal-ent… data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-type="media" data-entity-uuid="e504196c-a040-4034-a122-75ec30ef238f"></drupal-entity></a>