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Newsletter Article


Advance Care Planning Campaign Launched in New Zealand

Country Correspondent: Jennifer Moore

A campaign encouraging New Zealanders to start thinking about developing an advance care plan was launched in February. The campaign is designed to inspire people to have a conversation with their whānau (Maori for “family”) and health professionals about what matters to them if they become unwell, to discuss what kind of care they would or wouldn’t want, and to write down what is important to them. It features voices of people at different stages of life and culminated in Advance Care Planning Day on April 5. The campaign will be promoted primarily through social media, but with a strong focus on Māori and Pacific Islander media outlets.

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